Annie Armstrong Offering

We have heard the past two weeks of an upcoming special offering known as "The Annie Armstrong Easter Offering for North American Missions." Personally, I had never before heard of this special offering. A quick search on Google, returned a link to the following informative website. The following is a quote from the main page that summarized the purpose of this special offering:

Through gifts to the Annie Armstrong Easter Offering®, these missions personnel [5,300 North American Mission Board missionaries throughout the United States and Canada.] are enabled to share the good news of Jesus Christ. Because every dollar given to the Annie Armstrong Easter Offering® goes to direct support of
missionaries and their ministries, Southern Baptists are confident
offering gifts are an investment in eternity.

Historical background information, including a short video, on Annie Armstrong can be found on the "Who is Annie" tab.